THE FEMALE ATHLETE

PROJECT

Summer 2025 Cohort

TRAIN WITH CONFIDENCE FOR YOUR NEXT RACE/GOAL/ADVENTURE WITH A COACH WHO GETS IT AND A BADASS LADY GANG CHEERING YOU ON EVERY STEP OF THE WAY.

A group program combining one-on-one coaching + nutrition, strength, education + more with a like-minded community of women.

Applications to The Female Athlete Project are currently closed. Sign up above to be notified when applications for the next cohort open in Fall 2025.

Introducing The Female Athlete Project

WHAT IS IT?

A community oriented, 24-week group training + sports nutrition program geared toward mountain and endurance based sports for the female athlete.

Are you working toward a summer trail race? 
Wondering if you’re under fueling? 
Looking for new adventure partners to play in the mountains with? 
Searching for guidance on body image in sport while still wanting to train? 
Wanting to dial in how to eat during big efforts?
Navigating training and nutrition through menopause? 

THIS IS FOR YOU.

WHO IS THIS FOR?

This is designed to be an empowering and community-oriented training program for all the wild women out there, regardless of age or ability level. If you have an endurance-based training goal, find purpose in the process, fulfillment in the outdoors, are comfortable participating in a female-centered space, and want to learn more about your unique nutrition needs, then this program is for you.

THIS PROGRAM ISN’T A GOOD FIT FOR:

Athletes who are unable to commit to 6 months of training, consistent communication with their coach, or want a fad diet meal plan.

WHY THIS PROGRAM?

THE PURPOSE IS TWO FOLD:

1

To empower female athletes of all levels & abilities by providing them with the knowledge & skills needed in training & sports nutrition so they can functionally & joyously partake in their sport(s) for life.

2

To create community, so that the wild joy & magic that comes from playing outside can be shared &, therefore, amplified by the power that comes from a group of women joining together.

Meet

Your

Coach

Colleen Shields

COACH, REGISTERED DIETITIAN, & CREATOR OF THE FEMALE ATHLETE PROJECT

Hi, I’m Colleen!

I empathize with starting something new and finding your space and identity in (and out of) mountain sports culture. Of wanting to push your comfort zone. Feeling overwhelmed by the amount of training and nutrition advice out there. And the feeling of both having and not having a community around you. I want to use my role as a coach and dietitian to create a community that empowers female athletes of all levels and abilities with the knowledge, skills, and resources needed to you can play, train, fuel, and nourish not only for sport, but for life.

As a lover of long days spent outside, I understand the unique fueling demands of endurance and mountain sports. I want to help you fuel for performance without taking the joy out of eating, building a positive relationship with food at the same time. Similarly, my coaching philosophy aims to balance the edge of curiosity and pushing one’s body (+ mind) toward the unknown of its capabilities with lighthearted fun and enjoyment.

I’m known for positive encouragement, all-caps texts on race day, and prescribing a hefty dose of Wild Crumb on literally any training day.

“Simply put, I genuinely find the intersection of women specific physiology, nutrition, and endurance just super f**king cool.”

WHAT’S INCLUDED?

  • One-On-One Endurance Coaching:

    • 24-Weeks (four, 6-week training blocks) of individualized, endurance-based coaching with Colleen through Training Peaks 

    • Regular check-ins and 24/7 text support

  • Full access to the The Mountain Project:

    • Including a Run/Cycle Conditioning Pass for functional strength training (OR) access to TMP Train Anywhere online strength program if not based in Bozeman

  • Individualized Nutrition Counseling :

    • Initial 90-minute comprehensive nutrition assessment, one-on-one with Colleen 

    • Monthly (up to 5 total) 45-minute nutrition follow-ups  

  • Monthly Community Meet-Ups (Zoom or in-person TBD). Each month, we’ll take time to meet for a community hang, virtual check-in, or an educational talk covering a topic related to the female athlete. Past meetups have included: 

    • Sports Nutrition 101 for the Female Athlete Clinic 

    • REDs and Bone Stress Injuries

    • Book Clubs

    • Backcountry Ski Course with Beartooth Powder Guides

    • And more! 

  • An online community forum via Slack so we can connect with + support one another, plan adventure dates, share stories, send funny memes, and snackssss 

  • A handful of take-home resources for your own use and reference

  • Please note that while parts of the program will take place in person, the majority of coaching, nutrition consults, and meet-ups will be virtual.

The investment is 6 installments of $330/month ($1980)* 
Alternatively, there’s a pay in full bonus of 10% OFF($1800)for the full program.

PROGRAM RUNS MARCH 31 – SEPTEMBER 30, 2025

Applications to The Female Athlete Project are currently closed. Sign up above to be notified when applications for the next cohort open in Fall 2025.

MORE PERKS:

  • FREE Movement Assessment + Injury Prevention Screening with Chelsee Pummel, DPT of Pummel Physical Therapy. Plus, the option for continued 1-on-1 sessions with her at a discounted rate of 25% off.

  • Access to two, 1-hour functional bodywork sessions with massage therapist Shelby Whitmore at a discounted rate

  • Access to physiologic testing with Tom Cuddy of Calibrated Coaching at a discounted rate to receive heart rate zones, lactate threshold, and more (additional costs)

*I want to make this community program as accessible as possible. If you would like to join but your finances are the limiting factor, please let me know when you apply. I will be offering financial assistance to two members at a discounted rate of $275/month ($1,650 total). My hope for the future is to be able to provide full scholarships within each cohort. If you have the ability to pay full price, your contribution will help me to offer this program to more women. They, and I, thank you in advance.

I’M NOT SURE I’M AN ATHLETE.

(Yes. You are.)

In a mountain-town environment where success and athleticism are often defined by those that go the furthest, hardest and fastest, imposter syndrome, self-doubt and identity struggles can run rampant.

We work very hard to dismantle the idea that in order to be considered an athlete you have to go the furthest or fastest or that your only identity is defined by what you do athletically.

This is the summer you’re attempting your first ultra? HOLY SHIT THAT’S INCREDIBLE. You’re learning how to mountain bike? HOLY SHIT THAT’S INCREDIBLE. You’re doing your first ever trail race? HOLY SHIT THAT’S INCREDIBLE.

All we ask is that you show up for yourself, put in the time and energy, have FUN, and be willing to explore the boundary of your comfort zone to see what your body is capable of doing.

“Colleen walked me through my first box jump. A few years later she coached me across the finish line of the Rut Trifecta. She’s always helped me to show up for myself and that’s had an impact way beyond the gym.”

-Coaching Client

KIND WORDS FROM PAST ATHLETES

“[Colleen] is obviously passionate about this line of work and it shows in the enthusiasm and genuine care that [she] brought to this program. . . [Colleen] is so much more than a coach - [she] is a mentor and a guide”.

-Spring 24’ Cohort Participant

“It’s worth the investment, particularly if you have something specific you’re training for, but honestly even if you’re just wanting to learn more about your body and how to keep it fueled and healthy!”

-Spring 24’ Cohort Participant

FAQs

  • Not necessarily. However, you should be ready (mentally + physically + logistically) to put in consistent training for your personal goal. While this is a group program, coaching is fully individualized and I will meet you where you are!

  • With coaching, you get access to Training Peaks (basically an online training calendar platform where your coach (me) will put in detail what to do every day as it relates to your goal. General example: (M) rest, (T) strength @ TMP, (W) run, (TH) nordic ski and strength, (F) rest, (Sat and Sun) longer ski tours. On average, coaching clients engage in 4-6 days per week of movement, but of course, this is highly individualized to you. 

  • Within this process, a close connection is developed between coach and athlete. We look at you and your goal not just in terms of the physical, but holistically, taking into account everything from job and life stress, to environment, relationships, and support. As a coach, I’m assessing your training plan weekly and fine-tuning as needed to support you best. This requires open and consistent communication that flows both ways.

  • No! You do not need to race to gain something from coaching or learn more about training and nutrition. I will say, however, that coaching works best when you have a specific goal to work toward. While this could be a race, it could also be something like running the Bridger Ridge on your own, attempting a bike pack across Montana, completing a running loop in one of our local mountain ranges, or being able to complete a certain mileage by the end of the program.

  • First off, if you have a complicated relationship with food, know you are not alone. I hope to be able to work with you to heal your relationship. However, while nutrition counseling is completely one-on-one, there may be some food talk among group members. If you’re concerned, please reach out to me directly at colleen@mountainprojectmt.com so we can make sure that you’re in a good space to comfortably and safely participate.

  • During the initial assessment, we’ll go through a full dietary, social, physical and behavioral history, as well as any relevant clinical data (i.e. blood work, nutrient deficiencies, state of health, etc.). This is highly individualized and looks at YOU as the whole person. Additionally, we’ll look at your training load and schedule to help assess baseline dietary needs in order to support your active lifestyle. During our follow-ups, I’ll check in on any goals we’re working on, navigate barriers, cheer you on, and provide social and emotional support. 

    *All sessions are done virtually through a secure telehealth portal.

  • This will be an online platform for members (and myself) to share pics from weekend romps, fueling ideas and homemade snacks, set up adventure dates, cheer each other on, share in the fun, and ask general questions that the whole group could benefit from. It is meant to be a way for us all to stay connected and provide support! (It should go without saying, but negative comments and judgment are super uncool here).

  • With these applications, I’m hoping to create a group of women with varied backgrounds and experience levels so that our community can grow in new ways and we can all learn from one another. 

    A lot of time goes into the one-on-one relationship built between coach/dietitian and athlete/human. While I was overjoyed to have such a large amount of interest last time, applications far exceeded the number of spots available; I can only work with a limited number of individuals. 

    First-come-first-serve can also become inequitable in terms of those who don’t have the financial means to immediately put down a large chunk of money.

  • We kindly ask that you think fully about joining and commit for the duration of the program. We will not issue refunds except for extenuating circumstances (i.e. family emergency, severe injury that prevents you from training, etc.) Please respect the time and effort going into this program.

  • I totally get it. If you are unsure about the cost but inspired to join, please express this in the interest form or reach out to me directly at colleen@mountainprojectmt.com

    There will be two financial assistance rates of $275/month available.

  • Yes! The current plan is to have two Female Athlete Project cohorts per year - a summer trails cohort (April-September) and a winter ski cohort (October-March).

Have more questions? Want to make sure this is a good fit for you?

LET’S CHAT —>